TikTok is one of the most often used social media marketing platforms because it makes it easy to gain more followers. One of the reasons TikTok is so well-liked is that short videos work better than detailed captions for conveying a precise message to a target audience. Over 800 million people use TikTok daily, and 1.5 billion people have downloaded the app globally. Therefore, you can use this platform to increase your following if you’re a marketer trying to advertise your goods and services.
You’ll have more chances to promote your brand and improve traffic to your websites as you gain more TikTok followers. The best ways to increase actual, organic followers for your TikTok profile are discussed in this blog post.
1. Keep it short
Sometimes the proverb “ Brevity is the soul of wit” is actually true. And when it comes to social media, it definitely is. View time and completion rate are important. Your video should be no longer than 30 seconds, ideally between 15 and 30, in order to draw in more viewers. Many viewers will lose interest in the video before it is finished if it is longer than 30 seconds. However, if your video is too brief (less than 15 seconds), you might not be able to communicate your point. Some quick clips do gain popularity. However, they frequently feature an amusing moment or a very brief skit. As a business account, you should make sure to also add some humor to it whenever you can.
2. Take part in challenges
Some users who take part in challenges on TikTok quickly succeed. Even though there is no guarantee you will do this, your odds are increased. Find out what challenges are popular, why they’re popular, and how you can add your own flair to them. What you can bring to the table that is actually unique from every other creative taking part in the challenge is what will make or break your chances of going viral or at least semi-viral.
Branded challenge hashtags are another effective way to increase your TikTok following. You have a captive audience if a supermarket, software business, entertainment network, or someone else of that nature is running a challenge.
3. Understand your audience
You can’t please everyone, so it’s crucial for your marketing strategy to identify your target audience’s demographic and produce original content tailored to their particular requirements. Let’s say you’ve only recently joined TikTok. Online marketing may still be challenging, but keeping an eye on analytics will help you make the most of the platform.
The posts of publications, metrics, and information about your followers are just a few resources you can utilize to develop your marketing strategy. Numerous indicators, including TikTok likes, follows, comments, shares, video views, and levels of interaction, can be used to assess the success of your TikTok videos. Simple TikTok metrics can be viewed by anyone with a business account, so get started today to create your own.
4. Consistency is key
Create a content calendar for yourself. These are used by professionals, and while yours need not be as piled as theirs, doing so is still a smart idea. Producing consistent material encourages viewers to visit your profile and engage with your videos, which increases your likelihood of being featured on other people’s For You pages. In addition to just drawing in more people, TikTok’s algorithm also likes consistency, and the more you upload the higher your chances become.
5. Lighting is more important than you think
The quality of the video does matter on TikTok to some extent. A visually appealing video will likely keep viewers interested. Make sure your space has lots of natural light, or use a few lamps with soft lighting instead of harsh overhead lights. You don’t need to go out and buy expensive equipment. Good video quality will, at the very least, stop viewers from skipping over your video without even watching what you have to say.
6. Hashtags are still important
You can reach a large audience by using hashtags to promote your work. Using hashtags can help people find and engage with your content online. The ideal strategy is to supplement the hashtags relevant to your content with well-known ones. General hashtags are wonderful, but if you don’t utilize specific hashtags, it could be harder for your material to get a spot on the For You Page. Therefore, using branded keywords that are pertinent to your content will make it simpler for your audience to find your videos.
How popular are you on Instagram? Did you become well-known on Facebook? Repurpose your TikTok content on other platforms where you already have a presence. For instance, you can use your TikTok videos for Instagram Reels if you have a following on Instagram. Just remember to leave the watermark in so that you can get some TikTok followers out of it.
You can use these strategies to gain more followers on TikTok; although the algorithm is still somewhat of a mystery, it is not insurmountable. TikTok is a terrific place to start, whether trying to launch your own business or increase your online visibility. You can expand your audience on TikTok and get exciting results with a little time and effort. You might need to do a little experimenting, but as long as you keep these best practices in mind, you’ll be fine.